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Soft skin, happy baby. Peace of mind for you.
Pure Innocence Gentle Baby Cream is a calming, nourishing cream crafted for the most delicate skin — babies, toddlers, and sensitive adults. Made fresh in Singapore with thoughtfully chosen botanicals and skin-loving actives, it's gentle enough for everyday use and kind enough to reach for whenever skin needs a little extra love.
✨ What It Does
🌼 Comforts dry, reactive skin Roman Chamomile, Colloidal Oatmeal, and Centella Asiatica help calm the appearance of redness and the feeling of discomfort on sensitive skin.
🛡️ Supports the skin's natural moisture barrier Ceramide NP, Jojoba Seed Oil, and Rice Bran Oil work together to help skin feel stronger, smoother, and better protected.
💧 Long-lasting hydration, no greasiness Shea Butter and Rice Bran Oil help lock in moisture for soft, comfortable skin throughout the day — without a heavy or sticky finish.
🌸 Gentle freshness, nothing harsh Roman Chamomile Water gives a light, clean feel — with no synthetic fragrance and no sting.
🌱 Who It's For
Babies · Toddlers · Sensitive skin · Dry or easily irritated skin · Eczema-prone skin · Sensitive adults
🧴 How to Use
Apply a small amount to clean skin. Massage gently until absorbed. Use twice daily or as needed on areas that feel dry, tight, or uncomfortable.
What's Not In It
Fragrance-free · Steroid-free · Alcohol-free · Paraben-free · Mineral oil-free · Silicone-free · Colorant-free · Cruelty-free · Vegan
50ml | Made fresh in Singapore
✍️ A Note from Felicia
"Pure Innocence was born from the same promise behind every Florelle formula — safety first, always. I wanted a cream that parents could trust completely: soothing botanicals, skin-loving actives, and a texture that comforts without overwhelming delicate skin. This isn't just skincare. It's reassurance in a bottle."
— Felicia, Founder & Formulator
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Love this. It’s gentle and moisturising. I also love the dispensing bottle. It dispenses a small amount each time and really a little goes a long way for this!
Florelle offers free shipping on all orders within Singapore. Regular items are processed and dispatched within 1–3 business days, with delivery typically occurring 1-3 business days after shipment.
Large made‑to‑order bottles require up to 7 days for production before dispatch. A tracking number will be emailed once your order has been shipped, and customers are encouraged to contact hello@florellehair.com within 7 days if any delivery issues arise.
Florelle is committed to delivering products of exceptional quality, crafted in small batches to ensure freshness, consistency, and safety for sensitive skin and scalp. Every formulation is developed with care, produced locally in Singapore, and undergoes strict quality checks before dispatch. Our made‑to‑order items are prepared with the same level of precision to maintain optimal performance and stability. We stand behind the integrity of our products and are dedicated to providing a reliable, transparent, and trustworthy experience for every customer.
